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Antipattern #4 · clarity · p. 39
Pursuing Fluffy Goals
Goals connected to customer impact guide growth.
The Tin Man Behavior
Announcing ambitious goals that are vague and lack clear connections to the organization's purpose and the ability to guide people's work.
The Results
- ·Teams struggle to know what to work toward.
- ·Projects lose momentum when teams can't connect work to outcomes.
How Octopus Organizations Behave Instead
- ↳They anchor goals in purpose and strategies.
- ↳They diagnose core challenges and define a clear approach to achieving the goals.
- ↳They commit to a set of coherent, coordinated actions, ensuring teams are working in concert to achieve the goals.