1
Antipattern #1 · clarity · p. 19
Relying on Jargon
Clear language creates collective understanding and a shared purpose.
The Tin Man Behavior
Defaulting to vague, impressive-sounding language, avoiding the rigorous work of creating genuine, shared understanding and having difficult conversations.
The Results
- ·Confused workforce pulling in many directions
- ·Disunity and wasted resources
- ·Leadership seen as evasive, manipulative, dishonest
How Octopus Organizations Behave Instead
- ↳They speak in clear, plain language to create transparency and understanding.
- ↳They understand that facts tell but stories sell, and create emotional connections, buy-in, and action.
- ↳They are mindful of language's impact, using language that invites ownership and curiosity.