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Antipattern #2 · clarity · p. 25
Whiffing on Purpose Statements
An authentic, specific, practical purpose improves performance.
The Tin Man Behavior
Using buzzword-laden purpose or vision statements that lack conviction, authenticity, or meaning to inspire performance.
The Results
- ·Strategic drift and indecision
- ·Culture of compliance not contribution; employee disengagement
- ·Erosion of trust and brand integrity
How Octopus Organizations Behave Instead
- ↳They craft a simple authentic purpose that guides the entire organization on a mission beyond profit.
- ↳The purpose inspires people intellectually and emotionally, igniting intrinsic motivation and engagement.
- ↳They embed their purpose into daily work as a means of connecting every action to meaningful outcomes.